At present the impact
of social
media engagement has gained a new dimension. Whether you are an individual
or a business entity it is a fact that you will be having a social
presence. Within a short span of time
the social media engagement has earned a commendable growth not just as an
information portal and a marketing pitch of an entity, beyond that it has
stepped ahead into providing a platform for the common people who are talking
and collaborating with each other to share their views by responding the
information provided in social media’s, as a result this influences the
decision making. This seems to be a healthy situation where the buyers are
informed well and are provided with plenty of alternatives before they go for
buying decisions.
When we talk about
business, it is very clear that social media engagement would be the best way
to reach toward the front of anyone’s targeted people reach. Social media
engagement is not simply having a socialized profile in major social media’s
like Facebook, LinkedIn, Twitter, etc. A company profile should have an updated
appropriate content about their products and services,
company milestones, most essentially the information provided must be
transparent. Here comes the role of employees because nobody else can be the apt
source to say best about a company. Employees can find
each other, share information regarding new products or services once they
stand available to the public and can portray how their company offerings
benefit consumers or businesses. This scenario will create a value, where
employees are stand together in presenting their business portfolio offerings
in social media’s, that drives the interest of potential users and induce them
to learn more about the product or service which will be hitting Maximum
likes, and Good comment numbers . When social media
engagement is done properly by employees, it has the prospective to create loyal
customer relationships. Yes, by collaborating
their (employees) passion to others, the level of Social
Employee Engagement is additionally expected to entice potential sales
prospects those who awestruck by what they have read about your product and service.
At iLink systems we
have developed an Intranet
Framework as Rich Unified communication platform with built in social
computing capabilities and external social media integration. iLink's
frameworks are a set of prebuilt and tested modules. Leverage iLink’s Social
Employee Engagement and Line-Of-Business Workflows framework Which is built
on rich Modern UI style for better enterprise content management, department
workflow automation, collaboration, social computing, facilitate faster access
to data and improve employee engagement.
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